PreGAME to Summit 2015 to Feature MarketingSherpa Training at Microsoft Dynamics Partner Event

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August 13, 2015

PreGAME to Summit 2015, a Microsoft Dynamics® partner event, has partnered with MECLABS Institute, the parent company of MarketingSherpa, to deliver marketing-focused training at this year’s partner training event, to be held in Reno, Nevada, October 12-13.

This year’s event emphasizes the preparedness and individual success of the partner, including those in roles specific to marketing, sales and service. MECLABS will complement the overall event by delivering training designed for the marketing role.

“We are excited to offer Microsoft Dynamics Partners access to MECLABS training at PreGAME to Summit 2015,” Janet Lampert, President and COO, Dynamic Communities Inc., said. “MarketingSherpa’s reputation speaks for itself and we expect partners in marketing roles will be eager to attend MECLABS training sessions and learn new techniques to apply back at the office.”

Robert Johnson, Chief Revenue Officer, MECLABS, will lead the session taking place at PreGAME to Summit 2015. Johnson, who has more than 25 years of sales, management and consulting experience, has served as the front man for the sales operations of several major corporations and has been tasked with transforming internal process and improving individual performance.

Johnson’s session, “How to Get People to Say Yes (A Scientific Formula),” will provide attendees with insight into why people make the choices that they do. Johnson will explain the underlying heuristic behind why logical people sometimes make irrational decisions and reveal methods that you can use to help them understand the value of your products and services.

“Rob is passionate about sharing this message with the audience at PreGAME,” Aimee Thompson, Events Manager, MECLABS, said. “He will bring a wealth of knowledge from not only his professional experiences but years of MECLABS-conducted research which will empower attendees to think strategically about conversion and develop tactful relationships.”

About PreGAME to Summit 2015: PreGAME to Summit 2015 will be held in Reno, Nevada October 12-13 and is exclusively offered to Microsoft Dynamics GP, Dynamics AX, Dynamics CRM, Dynamics NAV, and Dynamics SL partners. This event precedes the premier Microsoft Dynamics Summit conference for Dynamics GP, Dynamics AX, Dynamics CRM, Dynamics NAV users taking place in Reno, Nevada October 13-16.

About MECLABS Institute

Founded in 1997 and based in Jacksonville, Florida, MECLABS is the world’s largest research institute dedicated to discovering how people make choices.

By partnering with business leaders from Fortune 500 organizations and other businesses with a high volume of data and transactions, MECLABS has customer-first practices that lead to business success, resulting in a patented methodology. MECLABS is dedicated to taking an academic approach to improving the discipline of marketing by teaching its discoveries through workshops, online learning and the development of a graduate-level program.

MECLABS Institute has two publishing subsidiaries — MarketingExperiments and MarketingSherpa — that publish experiments and provide insights to the marketing community.

Author: Johnny Duong