The new and huge feature of Microsoft Dynamics CRM 2013 is the cloud. With the cloud comes an iPhone app that lets you access the information from anywhere. We have talked about this a bit before but this is indicative of the overall strategy that the company has been pushing for some time. Today we want to discuss the app specifically and what it tells us about how the industry is developing today.
The features of this particular product are extensive. From leads to e-mail, appointments and much more are all in here. Overall you can do nearly everything you could from a normal terminal. Of course some features are not available on it such as in-depth editing but it should have everything that your salespeople need from day to day.
This free app is part of a push towards mobile and cloud computing. Microsoft Dynamics is just one of hundreds of programs that companies are pushing into this arena. This will be the industry standard for years. People are also demanding free software since so many companies are doing it. These market forces have combined to shape the face of the industry.
This also ushers in a new era of combining casual and professional computing. Now your phone and iPad are products that you can catch up on some business information on. No matter where you go you can be connected to your work. While we all like to get away many of us do not have that option. You cannot afford to be caught sleeping with so many competent competitors out there. The mobile world is everywhere and that’s why the new Microsoft Dynamics CRM 2013 is set up this way.
Unfortunately the Microsoft Dynamics App is still a work in progress. There have already been several complaints about the setup and saying that the functionality is not that great. Some of these complaints are no doubt false and leveled by competitors. However it is probably likely that the product is not completely polished. The parent company does not have a history of putting out polished products on the market. They usually release a version that is less than phenomenal then fix it up later so that everything looks good. No word on whether it has the full functionality of a grant management system as well.
Reviews in this area are also not of very much use. This is because the competition in this field is so fierce that some of the less reputable marketers will go to any lengths to build up or discredit a product. You should be wary of both 5 star and 1 star ratings on many sites. Many of these are by people who have a vested interest in swaying you to one side or another. This is a good rule of thumb with marketing in any high-competition business.
The final thing for you to do is try it for yourself. The app is free. So test it out yourself when you get the chance. Let us know how it works out for you if you have the time.